Super Deluxe is no more

"Turner's original comedy vid platform SuperDeluxe is being folded into AdultSwim.com, the company's more successful, young male-oriented comedy channel. From the memo to employees: Our management of the Turner Animation, Young Adults & Kids brands requires us to always look for efficient, strategic ways to grow them. In Super Deluxe.com and Adult Swim.com, we have businesses whose potential for individual growth is limited by their increasingly complementary content. Rather than position them as competitors for the same audience, the smarter move is to consolidate the two brands to create a richer, stronger platform that builds on Adult Swim's number-one position with young adults."

Sad, I have friends that worked on this project. I hope everyone did not loose their jobs.

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