Simple vs. Complex User Interface Design

I just ran across this article about Simple vs. Complex User Interface Design. It's a good read. Here is one of my fav quotes..

" I think it’s a reality. Whether we’re developing using a high-end design or a low-end technique, we need to focus on what the project does and what kinds of needs it actually fulfills at the end of the day. We should think about usability as a continual process.

To be honest, I go back and forth on Craigslist because on one hand, I’d love to see someone take it and make it look good and build a brand around it visually. But on the other hand, the brand is what it is and has formed itself organically. I will say this though, as far as rich Internet applications go, there is an opposite effect. For example, people in the financial industry use very rich Internet financial applications all day long — Web-based and standalone — for trading and other functionality that you just couldn’t do in low design."