Firebrand to Close
Too bad, I kinda liked this show.
"NEW YORK Just six months after launching, commercials-as-content player Firebrand is closing.
The board of directors of the company, which used TV spots as programming online and on TV, this morning decided to end the effort after investors balked at pouring more money into it. Firebrand's investors include NBC Universal, Microsoft and General Electric's investment arm."
And my fav quote:
"Ads-as-content service never gained traction"
"NEW YORK Just six months after launching, commercials-as-content player Firebrand is closing.
The board of directors of the company, which used TV spots as programming online and on TV, this morning decided to end the effort after investors balked at pouring more money into it. Firebrand's investors include NBC Universal, Microsoft and General Electric's investment arm."
And my fav quote:
"Ads-as-content service never gained traction"
posted by eric shoemaker at
10:25 AM
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